The Performance Matcha Category

What is Performance Matcha

Performance matcha is ceremonial-grade matcha built to do double duty — clean, sustained energy that fuels both body and mind, not just a caffeine hit.

The category, defined

A performance matcha starts with ceremonial-grade matcha from the Uji region of Japan, lightly sweetened with organic blue agave — no additives, no fillers, no cane sugar. Matcha naturally contains the amino acids L-Theanine, Leucine, and Valine to support sustained focus, endurance, and recovery, so the category delivers clean, sustained energy without the jittery spike or afternoon crash of coffee or conventional energy drinks.

MatchUP is the first and only performance matcha of its kind — crafted specifically to fuel both body and mind.

Two ingredients

01

Ceremonial-grade matcha

Sourced from Uji, Japan — the gold standard and most respected region for harvesting matcha.

02

Organic blue agave

Adds sweetness to the silky flavor profile while keeping insulin levels in check, thanks to its low glycemic index.

No additives, no fillers, no cane sugar.

Powered by amino acids

Three performance amino acids.

Focus

L-Theanine

Calm, locked-in attention

Promotes calm, sustained attention — sharp focus without the jitters.

Endurance

Leucine

Fuel for the hard efforts

A branched-chain amino acid that helps fuel muscle output when you push.

Recovery

Valine

Bounce back, show up again

Supports repair and recovery, so you bounce back and show up again.

Who performance matcha is for

Athletes

Built by two former collegiate athletes, with Leucine to help fuel muscle output when you push and Valine to support recovery so you bounce back and show up again.

Anyone swapping coffee or energy drinks

Naturally occurring caffeine from the matcha itself, paired with L-Theanine for calm, sustained focus without the jittery spike or afternoon crash of coffee and conventional energy drinks.

Long days that demand body and mind

Crafted specifically to fuel both body and mind — sustained focus and calm energy without the crash, so you feel ready for whatever your day demands.

Common questions

What is MatchUP?

MatchUP is a performance matcha — ceremonial-grade matcha from the Uji region of Japan, lightly sweetened with organic blue agave. Matcha naturally contains the amino acids L-Theanine, Leucine, and Valine to support sustained focus, endurance, and recovery. Organic blue agave adds sweetness to the silky flavor profile while keeping insulin levels in check due to its low glycemic index. Two clean ingredients, zero crash.

What's in it?

Just two core ingredients — Uji ceremonial-grade matcha and organic blue agave. No additives, no fillers, no cane sugar, and 0g of added sugar.

Does it have caffeine?

Yes — naturally occurring caffeine from the matcha itself. The L-Theanine, also found in matcha, promotes calm, sustained focus without the jittery spike or afternoon crash of coffee and conventional energy drinks.

Read all MatchUP performance matcha FAQs

Taste the difference.

Curious about the science behind matcha and how to whisk it? Start there, then pick your path below.

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